Privacy Policy

Privacy Notice

Effective Date: July 23, 2025
Last Updated: July 23, 2025

SafThing ("we," "us," "our," or "the Company") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website at www.safthing.com, use our services, or interact with our digital creative resources including ChatGPT prompts, Lightroom presets, video LUTs, and editing resources.

By using our services, downloading our creative resources, or visiting our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

Who We Are

SafThing is a creative resources platform specializing in AI-powered tools and professional assets for graphic designers, photo editors, video creators, and digital content professionals. We provide curated ChatGPT prompts, premium Lightroom presets, mobile-optimized video LUTs, and comprehensive editing resources to enhance creative workflows.

Our website address is: www.safthing.com

For data protection purposes under the General Data Protection Regulation (GDPR), SafThing acts as the data controller for all personal information collected through our services.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

Create an account or register for our services
Download our creative resources (ChatGPT prompts, Lightroom presets, video LUTs)
Make a purchase through our platform
Subscribe to our newsletter or marketing communications
Contact us for customer support or inquiries
Participate in surveys, contests, or promotional activities

The personal information we may collect includes:

Account Information: Name, username, email address, password, and profile information
Contact Details: Email address, phone number, and mailing address when provided
Payment Information: Billing address, payment method details, and transaction history
Professional Information: Information about your creative work, industry, and use of our resources
Communication Data: Messages, feedback, support requests, and correspondence with our team

Automatically Collected Information

When you visit our website or use our services, we automatically collect certain technical information:

Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers
Usage Data: Pages visited, time spent on our site, click patterns, download activity, and interaction with our creative resourcesLocation Information: General geographic location based on your IP address
Referral Information: Information about how you found our website and which pages you visited

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect usage data:

Essential Cookies: Required for basic website functionality and security
Analytics Cookies: Help us understand how visitors use our website through services like Google Analytics
Marketing Cookies: Enable us to show you relevant advertisements and measure campaign effectiveness
Preference Cookies: Remember your settings and preferences for future visits

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality.

How We Use Your Information

We process your personal information for the following purposes:

Service Provision and Account Management

Creative Resource Delivery: Providing access to ChatGPT prompts, Lightroom presets, video LUTs, and editing resources.
Account Administration: Creating and managing your user account, processing downloads, and maintaining service records.
Transaction Processing: Handling payments, generating invoices, and maintaining purchase history.
Customer Support: Responding to your inquiries, resolving technical issues, and providing assistance.

Communication and Marketing

Service Communications: Sending important updates about your account, downloads, and service changes.
Marketing Communications: Sharing information about new creative resources, special offers, and industry insights (with your consent).
Newsletter Distribution: Delivering our email newsletter featuring design tips, new releases, and creative inspiration.

Platform Improvement and Analytics

Usage Analysis: Understanding how users interact with our creative resources to improve quality and relevance.
Website Optimization: Analyzing site performance, user behavior, and technical functionality.
Content Development: Using feedback and usage patterns to create new ChatGPT prompts, presets, and LUTs.
Security Enhancement: Detecting and preventing fraud, abuse, and unauthorized access

Under the General Data Protection Regulation, we process personal information based on the following legal grounds:

Contract Performance: Processing necessary to provide our creative resources and services as agreed
Legitimate Interests: Improving our services, ensuring security, and conducting business operations
Consent: Marketing communications and non-essential cookies (where explicitly provided)
Legal Compliance: Meeting regulatory requirements and responding to legal requests

We may share your personal information with carefully selected third parties in the following circumstances:

Service Providers and Partners

Payment Processors: Secure payment handling through services like Stripe, PayPal, or similar platforms.
Email Marketing Services: Managing newsletter subscriptions and marketing communications.
Analytics Providers: Google Analytics and similar services for website performance analysis.
Content Delivery Networks: Ensuring fast and reliable access to our creative resources globally
Customer Support Tools: Platforms that help us provide efficient customer service

Legal and Business Requirements

We may disclose your information when required by law or to:

Comply with legal obligations, court orders, or regulatory requirements
Protect our rights, property, and safety, as well as that of our users
Investigate and prevent fraud, security breaches, or illegal activities
Enforce our Terms of Service and other agreements

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections.

International Data Transfers

SafThing operates globally and may transfer your personal information to countries outside your residence. For users in the European Economic Area (EEA), we ensure appropriate safeguards are in place when transferring data to countries without adequate protection:

Standard Contractual Clauses: Using EU-approved contracts for data transfers
Adequacy Decisions: Transferring to countries recognized by the EU as providing adequate protection
Additional Safeguards: Implementing technical and organizational measures to protect your data

Data Retention and Storage

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Retention Periods

Account Information: Retained for the duration of your account plus 3 years after closure for legal and business purposes
Transaction Records: Maintained for 7 years to comply with financial and tax regulations
Marketing Data: Kept until you withdraw consent or we determine it's no longer needed
Technical Logs: Automatically deleted after 12 months unless required for security investigations

Secure Storage

We implement industry-standard security measures to protect your personal information:

Encryption: Data encrypted in transit and at rest using strong encryption protocols
Access Controls: Strict limitations on who can access personal information within our organization
Regular Audits: Periodic security assessments and updates to our protection measures
Incident Response: Procedures for detecting, responding to, and reporting security breaches

Your Privacy Rights

Depending on your location, you have various rights regarding your personal information:

General Rights

Access: Request copies of your personal information and details about our processing activities
Rectification: Correct inaccurate or incomplete personal information
Erasure: Request deletion of your personal information under certain circumstances
Portability: Receive your personal information in a structured, machine-readable format
Objection: Object to processing based on legitimate interests or for marketing purposes

GDPR Rights (EU Residents)

Under GDPR, you additionally have the right to:

Restrict Processing: Limit how we use your personal information in specific situations
Withdraw Consent: Remove consent for processing based on consent at any time
Lodge Complaints: File complaints with your local data protection authority
Automated Decision-Making: Opt out of automated decision-making and profiling

California Rights (CCPA/CPRA)

California residents have specific rights including:

Know: Learn what personal information we collect, use, share, and sell
Delete: Request deletion of personal information (with certain exceptions)
Opt-Out: Prevent the sale of personal information to third parties
Non-Discrimination: Equal service and pricing regardless of privacy choices

Exercising Your Rights

To exercise any of these rights, contact us at privacy@safthing.com or through our website contact form. We will respond within the timeframes required by applicable law.

SafThing participates in Google AdSense to display relevant advertisements on our website. This advertising program involves the following data practices:

AdSense Data Collection

Google AdSense uses cookies and similar technologies to:

Display targeted advertisements based on your interests and browsing behavior
Collect information about your visits to our website and interaction with ads
Use data from other Google services to improve ad relevance
Measure ad performance and effectiveness

Your Advertising Choices

You can control advertising data collection through:

Google Ads Settings: Manage your advertising preferences at ads.google.com/u/0/home/
Browser Settings: Disable cookies or use private browsing modes
Opt-Out Tools: Use industry opt-out tools like the Digital Advertising Alliance's opt-out page
Ad Blockers: Install browser extensions that block advertisements

Children's Privacy

SafThing does not knowingly collect personal information from children under 13 years of age. Our services are designed for professional creative users who are typically adults. If we discover that we have inadvertently collected information from a child under 13, we will promptly delete such information from our systems.

Parents or guardians who believe their child has provided personal information to us should contact us immediately at privacy@safthing.com.

Creative Resource Specific Privacy Considerations

ChatGPT Prompts and AI Tools

When you use our ChatGPT prompts or AI-related resources:

We do not collect or store the content you create using our prompts
Your use of AI tools with our prompts is subject to the respective AI platform's privacy policies
We may collect aggregate usage statistics to improve our prompt collections
Any feedback or examples you share with us are used to enhance our resources

Lightroom Presets and Photo Editing

For our Lightroom presets and photo editing resources:

We do not access or view the photos you edit using our presets
Preset downloads are tracked for licensing compliance and usage analytics
Customer reviews and showcased work require explicit consent before publication
Technical support may involve sharing preset files or settings for troubleshooting

Video LUTs and Mobile Editing

Our video LUT collections and mobile editing resources involve:

Download tracking to prevent unauthorized distribution
Usage analytics to understand which LUTs are most popular
Mobile app integration data when our LUTs are used with partner applications
Video quality feedback to improve our color grading offerings

Security Measures and Data Protection

SafThing implements comprehensive security measures to protect your personal information:

Technical Safeguards

SSL/TLS Encryption: All data transmission between your device and our servers is encrypted.
Secure Hosting: Our servers are hosted in SOC 2 certified data centers with physical security controls.
Database Security: Personal information is stored in encrypted databases with restricted access.
Regular Updates: Our systems are regularly updated with the latest security patches

Organizational Measures

Employee Training: Staff receive regular privacy and security training
Access Controls: Personal information access is limited to authorized personnel only
Privacy by Design: We incorporate privacy considerations into all new features and services
Incident Response: We maintain procedures for responding to potential security breaches

Data Breach Notification

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will:

Notify relevant supervisory authorities within 72 hours (where required by law)
Inform affected individuals without undue delay
Provide clear information about the nature and scope of the breach
Outline steps taken to address the breach and prevent future incidents

SafThing integrates with various third-party services and social media platforms:

Social Media Integration

When you interact with our social media content or use social sharing features:

Social media platforms may collect information about your interaction with our content
We may receive basic profile information if you connect your social media accounts
Your social media activity related to SafThing is subject to the respective platform's privacy policies
We use social media insights to understand our audience and improve our content

Partner Integrations

We work with various creative software platforms and services:

Integration data helps us ensure compatibility with popular creative tools
Partner platforms may share usage statistics and compatibility information
We may develop custom integrations that require data sharing with partner services
All partner relationships include appropriate data protection agreements

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

Notify Users: Send email notifications to registered users about significant changes
Website Notice: Display prominent notices on our website about policy updates
Version Control: Maintain clear version dates and change logs
Consent: Obtain new consent where required by applicable law

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information.

Geographic-Specific Provisions

European Union and EEA

For users in the European Union and European Economic Area:

We comply with the General Data Protection Regulation (GDPR)
You have the right to lodge complaints with your local supervisory authority
Data transfers outside the EEA are protected by appropriate safeguards
We maintain records of processing activities as required by GDPR

United States

For users in the United States:

We comply with applicable state privacy laws including the California Consumer Privacy Act (CCPA)
We participate in industry self-regulatory programs where applicable
We respond to state attorney general inquiries and investigations
We maintain appropriate safeguards for cross-border data transfers

Other Jurisdictions

We strive to comply with privacy laws in all jurisdictions where we operate:

We regularly review and update our practices to meet local requirements
We work with local legal counsel to ensure compliance with regional laws
We respect cultural and legal differences in privacy expectations
We provide appropriate mechanisms for users to exercise their rights under local law

Contact Information and Data Protection Office

For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

Primary Contact:
Email: safnexsolutions@gmail.com
Website: www.safthing.com/contact

Response Times:

General inquiries: Within 2 business days
Privacy rights requests: Within 30 days (or as required by local law)
Data breach notifications: As required by applicable law

Data Protection Officer (where applicable):
For users in jurisdictions requiring a Data Protection Officer, our designated DPO can be reached at dpo@safthing.com.

We are committed to addressing your privacy concerns promptly and transparently. If you are not satisfied with our response, you have the right to lodge a complaint with the appropriate supervisory authority in your jurisdiction.